Work catalogue

The Natural Law

Wellness platform website

Age gracefully with Ayurveda: an award-winning film grown into programs, a summit, a membership and retreats.

The story

The Natural Law began as an award-winning film about Ayurveda, the 5,000-year-old science of healing, and became a platform of programs, an online summit, the Ancient Wisdom Academy and retreats in India.

The site needed to welcome people who had just watched the film and give each of them a personal first step.

The objective

Turn film viewers into students with one personal starting point, then a clear path into programs and membership.

The idea

Start where it hurts. A free dosha quiz as the front door, mountain-dawn imagery, pine and saffron, and protocols for real, busy lives.

Our process

  1. Discover: The film’s audience, the programs and what a newcomer to Ayurveda needs first.
  2. Brand & direction: The geometric mark, pine and saffron on warm linen, with clean Montserrat typography.
  3. Design & build: Film hero, the dosha quiz and report, protocols, academy, programs, retreats and experts.
  4. Launch & grow: The quiz report hands every visitor a personal path into the right program.

Services

The results

From one film to a full platform: a personal quiz up front, then programs, a summit, a membership and retreats, all in one place.

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