Jon & Missy Butcher

Personal brand website

A home for the couple behind Lifebook and more than a dozen companies that do good: living life by design.

The story

Jon and Missy Butcher have founded more than a dozen businesses organised around causes that matter, from Lifebook to Purity Coffee, and share personal development as a way of life.

Their site needed to hold all of it at once: the couple, their ventures, their speaking and their free resources, without feeling like a corporate portfolio.

The objective

One warm, editorial place that introduces Jon and Missy and routes people to the right venture, resource or enquiry.

The idea

Living life by design. Big, natural photography of the couple, a quiet olive and ochre palette, and the ventures presented as causes, not products.

Our process

Discover: Mapping every venture, resource and audience the couple speak to, and what each visitor came to find.
Brand & direction: An olive, ochre and ivory palette with clean Inter typography, letting the photography lead.
Design & build: Hero, about, selected ventures and resource cards, each a short path to the right place.
Launch & grow: Speaking, press and contact routes so enquiries arrive already pointed at the right team.

Services

Website
Art direction
Personal brand

The results

A single personal-brand home that ties the couple’s ventures, speaking and resources together, and sends each visitor straight to where they need to go.

12+ Businesses founded around causes that matter

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