Work catalogue

Audaisyus

Brand, website & booking app · Gravesend, Kent, UK · 2025

How Daisy's one-woman beauty salon grew from a new brand to its own booking platform, and stopped relying on third-party apps.

The story

Daisy has spent more than twenty years in beauty, and every treatment at Audaisyus is carried out by her personally, from brows and lashes to facials, nails and waxing, in her salon in Gravesend, Kent.

The salon ran on paper loyalty cards and third-party booking apps that took a cut of every appointment and owned the relationship with her clients. Acroative gave it a brand of its own first, then, one step at a time, the tools to run on it.

The objective

A brand as calm and considered as the treatments, and digital tools that let Daisy run prices, bookings and clients herself.

The idea

Grow it one layer at a time: a brand, then a website, then a price list and loyalty micro app, and finally a full booking platform shaped around how Daisy works.

Our process

  1. Discover: Time in the salon with Daisy: her clients, her treatments, and what the third-party apps were costing her.
  2. Brand & direction: A flowing script wordmark and a terracotta 'A' symbol in cream, terracotta and forest green: soft, natural and premium.
  3. Design & build: audaisyus.co.uk, then a price list app with all 88 treatments, then a four-step booking flow with client accounts.
  4. Launch & grow: Third-party booking and loyalty providers phased out: clients now book and manage visits on the salon’s own system.

Services

The results

Daisy now runs her salon on her own brand and her own system: the real price with nothing added at the till, bookings in about a minute, and no commission to third-party apps.

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