Work catalogue

Lifebook

Brand website

The world’s #1 life-design system, presented as cinematically as the lives it helps people build.

The story

Lifebook is a precision life-design system created by Jon and Missy Butcher. Over twenty years it has helped more than 100,000 people in 80+ countries envision, plan and build their best lives.

The main site had to explain a deep methodology in seconds, show the 12 areas of life it covers, and lead people to the right product and the free assessment.

The objective

Make a proven, premium programme feel inspiring and easy to start, and guide visitors to the assessment.

The idea

Design a life you truly love. Dark, cinematic photography, a confident orange, and a serif voice with warmth and authority.

Our process

  1. Discover: Unpacking the methodology, the 12 categories and the product family into one clear story.
  2. Brand & direction: Black and ink backgrounds with a single orange accent and Noto Serif headlines.
  3. Design & build: Hero, the 12 areas grid, how it works, products, the tribe, creators, assessment and podcast.
  4. Launch & grow: Every section ends on one next step: get started or take the Lifebook Assessment.

Services

The results

A flagship site that carries twenty years of credibility at a glance and turns that trust into assessments and enrolments.

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