Work catalogue

Loyalty Cards

SaaS brand & website · Malaysia

Digital loyalty stamp cards for Malaysian salons, cafes and shops: customers scan once to join, owners tap once to stamp.

The story

Loyalty Cards replaces the paper stamp card with one that lives in the customer’s phone. No app to download, a QR code to join, and a single tap at the counter to stamp.

It is built for small Malaysian shops, so the brand and the site had to speak plainly to busy owners, show the product honestly and make a free trial feel like no risk at all.

The objective

A product brand that small-shop owners trust on sight, and a site that sells the trial without jargon.

The idea

Turn today’s customer into next month’s regular. A deep violet night with a tangerine spark, real shop photography and copy written like a shop owner talks.

Our process

  1. Discover: Time behind real counters: lost paper cards, queues at 6pm, and regulars who drift away unnoticed.
  2. Brand & direction: A clean Figtree wordmark in white and apricot, violet night tones and a single tangerine call to action.
  3. Design & build: The card editor, the phone wallet pass and the owner’s dashboard, then a long-form site that walks through all of it.
  4. Launch & grow: Seven days free with no card details, then simple RM25 and RM75 plans.

Services

The results

A product and brand small shops can start in ten minutes: no app, no printing, no card details for the trial, and a site that shows exactly what they get.

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