SoulCybin

E-commerce & campaign

A warm, trustworthy home for a microdosing ministry: an e-commerce site and a seasonal campaign that treats every blend as a ritual.

The story

SoulCybin is a ministry and private membership association offering psilocybin microdosing blends for healing, calm and inspired thinking, backed by years of research with more than 3,000 members.

It needed a site that felt sacred rather than clinical, made the blends easy to choose, and built trust with first-time visitors, plus a campaign world its range could live in across the store, ads and social.

The objective

Make a sensitive product feel warm, safe and credible, and turn first-time visitors into members of the tribe.

The idea

Free your mind, awaken your soul. Cream, earth and ruby tones, a sacred-geometry mark, and product scenes lit like candlelit rituals.

Our process

Discover: An audit of the range, the members’ stories and what new visitors needed to hear before they felt safe to buy.
Brand & direction: The sacred-geometry logo carried into a cream, sand and ruby palette with classic serif headlines.
Design & build: The store built around the bestselling blends, guidance calls and free guides, plus a library of AI product scenes.
Launch & grow: Member results, reviews and a 15% tribe offer put social proof and community at the centre of the store.

Services

Website
E-commerce
Campaign art direction
AI product imagery

The results

A store that leads with care and evidence: clear blends, real member stories and free guidance, wrapped in a campaign world the team can use across every channel.

3,000+ Members in the research
94% Saw improved quality of life in 1–2 months
100% Improved after 3+ months of microdosing

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