Work catalogue

BuildMetrics

SaaS brand & website · United Kingdom · 2026

Every Eurocode calculator, free, with reports a checker can follow, on your own letterhead.

The story

BuildMetrics is a calculation and reporting workspace for structural engineers. Steel, concrete, timber, geotechnics, loading and detailing to the Eurocodes, with the National Annex set per project, and every figure showing its clause, formula and unit.

The calculation takes minutes; the paperwork takes the week. The brand and site had to win over engineers who distrust shortcuts, by showing one beam travel from first input to an independently checked, issued report.

The objective

A product brand engineers trust on sight, and a site that shows exactly how a calculation becomes an issued, checkable record.

The idea

Engineering at the speed of thought. A truss mark whose purple node lights where the members meet, electric violet on void black, Inter Tight with JetBrains Mono for the working, and real app screens instead of 3D steel.

Our process

  1. Discover: How a calc pack really moves between spreadsheets, documents and email, and what a checker needs to sign it off.
  2. Brand & direction: The Truss mark, Electric #2000EA on Void and Pearl, Inter Tight and JetBrains Mono, and a brand system covering motion, app, AI and social.
  3. Design & build: A storyboard site where one beam, B12, travels down the page: Report Studio writing live, the five-step workflow, fifteen calculators, Metric the AI assistant, proof and pricing.
  4. Launch & grow: Free to start, with every calculator and the full workflow free and a paid plan for the AI.

Services

The results

A brand and site that walk an engineer from first input to an issued, independently checked report, and make the free start the obvious next step.

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