Work catalogue

GrowCast

Community & membership site

The world’s #1 destination for home cannabis growers: podcast, membership, guides and seeds under one roof.

The story

GrowCast gives people the tools, resources and support to grow their own cannabis at home, through a long-running podcast, a membership community, courses, events and a seed shop.

Each part had grown on its own. The site needed to bring them together and give newcomers one obvious place to start.

The objective

One hub for every GrowCast product, with a clear path from free guide to membership.

The idea

Never grow alone. Electric violet and lime, real growers’ faces up front, and a bold, friendly grotesk.

Our process

  1. Discover: Mapping the podcast, membership, courses, events and seed shop into one journey.
  2. Brand & direction: The leaf mark in electric violet with a lime spark, Archivo headlines and soft lavender surfaces.
  3. Design & build: Community hero, free guide, membership, podcast, seed shop, mission and newsletter.
  4. Launch & grow: A free beginners guide as the front door, with membership and the podcast one click away.

Services

The results

Podcast, community, courses and seeds now live under one brand, with a single free guide that leads new growers into all of it.

Visit website

More work