Mother Earth Gifts

E-commerce website

Functional mushrooms and Ayurvedic herbs, presented as nature’s gifts for a blessed-up life.

The story

Mother Earth Gifts crafts intentional blends of functional mushrooms, Ayurvedic botanicals and medicinal herbs for energy, focus, calm and sleep: organic, natural and prepared with love.

With new packaging launching, the store needed to feel as handmade and earthy as the products, and help people choose a blend by how they want to feel.

The objective

Launch the new packaging in a store that feels natural and premium, and sells by benefit, not by ingredient.

The idea

Nature’s gifts. A deep forest canvas, botanical illustration, warm amber and cream, and an elegant display serif.

Our process

Discover: The blends, their benefits and the customers’ own words about what changed for them.
Brand & direction: The tree-of-life mark in a forest, cream and amber palette with an elegant display serif.
Design & build: Hero with the new pouches, beloved blends, shop by need, stories, why us and the blog.
Launch & grow: Reviews and education alongside every blend so first-time buyers feel confident.

Services

Website
E-commerce
Packaging presentation

The results

A store as earthy and intentional as the blends: new packaging in the spotlight, shopping by how you want to feel, and stories that build trust.

6 Signature blends
4 Ways to shop by need

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