Work catalogue

Ancient Explorers

Media brand website

Unearthing ancient wisdom for the betterment of humanity: documentaries, a web series and a school.

The story

Ancient Explorers, founded by filmmaker Amish Shah, travels the world to uncover the secrets of past civilisations, through documentaries, reports and excursions seen on Discovery, Travel Channel, Amazon and Gaia.

The site had to turn curiosity from viral films into an audience it could keep, starting with a free web series.

The objective

Capture the audience the films attract and grow it into viewers, readers and students.

The idea

What if the keys to our greatest future await us in the past? Desert rust and gold, cinematic film posters, and a free series as the doorway.

Our process

  1. Discover: The film catalogue, the press and the audience arriving from YouTube.
  2. Brand & direction: The eye-and-pyramid mark in rust, gold and obsidian with a geometric sans.
  3. Design & build: Hero with the free series sign-up, the mission, film library, founder and articles.
  4. Launch & grow: The free Ancient India Uncovered series as the email sign-up, with the school one step on.

Services

The results

A media brand with a front door: viral films lead into a free series, and the series into a community and a school.

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